Retracted : E-learning for Social Media Influencer
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Abstract
Influencer marketing has established an important place in the field of marketing. In today’s time almost every organization is investing into this type of marketing strategy. The day is not far when people would start considering influencer marketing as an admirable career. Any kind of innovation in this field would not only prove fruitful to the influencers but also to the companies which promote influencer marketing. This paper is an outcome of a project carried out for the company ‘Do Your Thng’. It emphasizes on the importance of a dedicated module for formal guidance from experienced professionals related to the concerned field for influencer marketing related applications. It establishes a sound foundation of the necessity for the module and then moves on to discuss the module; the technicalities of the module, usability of the module, advantages of the module, deliverables for the concerned company and the guidance seekers’ personal satisfaction while using the module.
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